Lovely is the first fragrance by Sarah Jessica Parker (in partnership with Coty Inc.). Obsessed with style and fashion, Sarah always wanted to create a signature scent that would be very sexy and yet undeniably classy. Lovely “pays homage to her mother and the art of perfumery.” She did not want her fragrance to be overpowering, but instantly recognizable, like the aromatic concoction she made for herself from three separate fragrances before she co-created Lovely.
Sarah Jessica Parker Lovely is a soft, powdery, discreet, and very intimate fragrance, announced as a “silky white amber fragrance.” It possesses an elegance characteristic of classic fragrances, and yet the fragrance is quite modern and very charming. According to Sarah, the perfume is appropriate for all generations: “from 17 to 107.” The fragrance was created by Laurent Le Guernec and Clement Gavarry in 2005 with Sarah herself being the creative director, actively participating in the process from its start to finish.